Many manufacturers, particularly in the printing industries, successfully use Greycon solutions without any notion of a product.
For instance, instead of defining a product code for 200 gsm board, 960mm x 420mm, 6-color printing, saddleback stitch binding, with opt-Studio users can define properties that characterize a product (such as color, basis weight width, length, watermark, sheeting type, packing type and palletization), then define an appropriate route, through fundamental operations.
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